Treat your practice green like a showroom; conduct wedge demo days; carry a large inventory
Good insight is always welcome. And in the case of selling wedges, it doesn’t really matter whether or not your facility has been successful at selling wedges in the past. We randomly surveyed some award-winning PGA merchandisers and leading wedge manufacturers, and asked for some tips. Their input follows:
You can station a staff member on the practice green with an array of wedges to hold chipping contests in which golfers have to use new models. “We’ve found the most effective way to sell wedges is to get the player to a short game practice area,” says Dennis Johnsen, PGA head professional at Pine Meadow Golf Club in Mundelein, Illinois.